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Custom embroidery logo apparel is one of the most popular ways to promote and advertise a company and/or organization. Millions of shirts, hats, jackets and bags are embroidered every year with logos. Companies who use embroidered logo apparel range from large multi-national corporations and to local, one-person companies. All of these companies understand the value that embroidered logo apparel brings to their organizations. It gives all of them the exposure of their brand at a very reasonable cost.
One of the primary goals of any organization's marketing efforts is to create top-of-mind awareness. Top-of-mind awareness is being the first company people think about when they need a product or service.
When someone thinks, “We need X”, the first company that comes to mind after that thought has that top-of-mind position and will most likely get the sale.
However, creating that top-of-mind awareness is not something that easily happens. A lot of factors play into creating that top-of-mind awareness in the mind of the customer.
Everything from logo apparel, print advertising, employee uniforms, delivery vehicles, direct mail pieces and product packaging helps create that awareness in the mind of the customer.
Embroidered logo apparel also builds brand identity. Case in point. The very smart marketers at NIKE have used their “swoosh” to build one of the most recognized brands in the world. One of the most vital parts of that strategy was having the logo on as much apparel and items as possible.
Embroidered logo apparel opens conversations. For me personally, I have had a lot of people, in very different situations stop and ask me, “What's Thread Logic?” It gives me a great opportunity to do my little elevator commercial to an interested audience. And yes, it has led to new business for my company.
Have you ever noticed how many companies use embroidered products to promote their business? What do they know? They know it’s an integral part of their marketing efforts to make people aware their business exists. And they know it is an investment that pays for itself many times over. Look at it this way. If it didn’t work, you wouldn’t see so many people wearing embroidered products.
Can embroidered logo apparel all by itself increase business for your company? Yes!! The following is a true story from a Thread Logic customer.
“Recently, I got to thinking about how having my logo, name and website emblazoned across my back has benefited my business. I'm very happy to report, in return for an investment of less than $200.00, I have received gross commissions in excess of $16,000.00!! Here's how.
Last spring, while standing in line at the grocery store checkout wearing my “Dave Oswald Homes” jacket, I heard a man behind me say “Dave Oswald Homes? Is that the same Dave Oswald who I knew from the printing industry years ago?” I turned around to see a man I hadn't seen in over ten years!
We renewed our acquaintance and scheduled a coffee shop meeting. Within a month he passed along two referrals that resulted in some wonderful new client relationships and some attractive commission revenue for yours truly. Do the math. The return on investment has been outstanding!
Thanks, Jeff, for helping me understand the profit value of identity marketing.”
Sincerely,
-Dave Oswald
There is pride in ownership when employees wear logo apparel from their employers. It creates an association that is an important. People want to belong to something and they want others to know what organizations in which they have membership.
That's one of the reasons you see so many people proud to wear embroidered logo apparel. It is that pride in ownership and membership that we all have. And because we are proud, we want others to know about it.
Many companies use embroidered logo apparel to clearly identify their employees. In a store setting or out in the field, any employee wearing an embroidered logo will be clearly identified with the company they represent.
Whether at a customer site, or in the store, logo apparel helps identify employees.
Many companies use embroidered items as premium gifts for employees, customers and vendors. And it doesn't have to be apparel. Embroidery looks great on many non-apparel items such as canvas bags, soft side coolers, golf towels, book bags and the list goes on and on.
Embroidery items can be used for sales meetings, as fundraisers, give away items for golf or community events, recognition for achievement, just to name a few. |