Custom embroidery
logo apparel is one of the most popular ways
to promote and advertise a company and/or
organization. Millions of shirts, hats, jackets
and bags are embroidered every year with
logos. Companies who use embroidered logo
apparel range from large multi-national corporations
and to local, one-person companies.
All of these companies understand the value that
embroidered logo apparel brings to their organizations.
It gives all of them the exposure of their brand
at a very reasonable cost.
One of the primary goals of any organization's marketing efforts is
to create top-of-mind awareness. Top-of-mind awareness is being the first company
people think about when they need a product or service.
When someone thinks, “We need X”,
the first company that comes to mind after
that thought has that top-of-mind position
and will most likely get the sale.
However, creating that top-of-mind awareness
is not something that easily happens. A lot
of factors play into creating that top-of-mind
awareness in the mind of the customer.
Everything from logo apparel, print advertising,
employee uniforms, delivery vehicles, direct
mail pieces and product packaging helps create
that awareness in the mind of the customer.
Embroidered logo
apparel also builds brand identity. Case
in point. The very smart marketers at NIKE
have used their “swoosh” to build one
of the most recognized brands in the world.
One of the most vital parts of that strategy
was having the logo on as much apparel and
items as possible.
Embroidered logo apparel
opens conversations. For me personally, I have
had a lot of people, in very different situations
stop and ask me, “What's
Thread Logic?” It gives me a great opportunity
to do my little elevator commercial to an interested
audience. And yes, it has led to new business
for my company.
Have you ever noticed how many companies use
embroidered products to promote their business?
What do they know? They know it’s an
integral part of their marketing efforts to
make people aware their business exists. And
they know it is an investment that pays for
itself many times over. Look at it this way.
If it didn’t work, you wouldn’t
see so many people wearing embroidered products.
Can embroidered logo apparel all by itself
increase business for your company? Yes!! The
following is a true story from a Thread Logic
customer.
“Recently, I got to thinking about how having
my logo, name and website emblazoned across
my back has benefited my business. I'm
very happy to report, in return for an investment
of less than $200.00, I have received gross
commissions in excess of $16,000.00!! Here's
how.
Last spring,
while standing in line at the grocery store
checkout wearing my “Dave
Oswald Homes” jacket, I heard a man behind
me say “Dave Oswald Homes? Is that the same
Dave Oswald who I knew from the printing
industry years ago?” I turned around
to see a man I hadn't seen in over ten years!
We renewed our
acquaintance and scheduled a coffee shop
meeting. Within a month he passed along
two referrals that resulted in some wonderful
new client relationships and some attractive
commission revenue for yours truly. Do
the math. The return on investment has
been outstanding!
Thanks, Jeff,
for helping me understand the profit value
of identity marketing.”
Sincerely,
-Dave Oswald
There is pride in ownership when employees wear logo apparel from their
employers. It creates an association that is an important. People want to belong
to something and they want others to know what organizations in which they have
membership.
That's one of the reasons you see so many people
proud to wear embroidered logo apparel. It is
that pride in ownership and membership that we
all have. And because we are proud, we want others
to know about it.
Many companies use embroidered logo apparel to clearly identify their
employees. In a store setting or out in the field, any employee wearing an
embroidered logo will be clearly identified with the company they represent.
Whether at a customer site, or in the store,
logo apparel helps identify employees.
Many companies use embroidered items as premium gifts for employees,
customers and vendors. And it doesn't have to be apparel. Embroidery looks
great on many non-apparel items such as canvas bags, soft side coolers, golf
towels, book bags and the list goes on and on.
Embroidery items can
be used for sales meetings, as fundraisers, give
away items for golf or community events, recognition
for achievement, just to name a few. |